When Sterner Financial approached us with the vision of evolving into Brightview Capital, their goal was clear: create a brand that better reflects their long-term, relationship-driven approach and the unique team structure that sets them apart in the financial advisory space. Focused on families and future-focused planning, Brightview Capital needed a name and identity that could grow with them—positioning them as a standout firm in the Chattanooga and Nashville markets. Our task was to develop a cohesive brand strategy, visual identity, and launch plan that honored their roots while establishing a compelling new presence.