Banking with people in mind

Checking a loan rate should be straightforward. So should finding an account, exploring financing, or getting a question answered. For Listerhill, the website needed to help members take those next steps while giving staff a reliable way to keep information current.

We worked closely with Listerhill’s team to redesign and rebuild the site, from the pages members visit to the tools staff use to manage them. The new website launched in June 2026, serving members in Florence, Muscle Shoals, and the surrounding communities.

A credit union serves people with different needs. We designed page templates for checking and savings, credit cards, loans, investment services, community programs, the help center, the blog and press room, and each branch.

Shared layouts and components help members find their way as they move through the site. Each page still has room for the details that matter to the account, service, or location they’re exploring.

We created a custom set of icons in Listerhill red and charcoal for mortgages, auto loans, checking, certificates, and credit cards. They give members a recognizable starting point on the homepage and carry that visual connection into the product pages.

We designed each template for desktop and phone together, so a member who starts on a laptop and finishes on a phone finds the same rates, buttons, and answers in a familiar order. On smaller screens, the section menus fold into a single drop-down and the product details stack beneath the header.

Some members know exactly what they need. Others could use a little guidance. Search offers autocomplete, section filters, recent searches, and promoted results, while calculators and a Solutions Finder help members explore their options.