Summer town square with a fountain in Meta Main Street, the 3D world Triptych built

The digital small town life

A cozy 3D main street, customized to you, that helps small businesses reach the right neighbors.

The Assignment

The digital small town life

To initiate the experience, you answer two multiple-choice questions that tailor the journey to your preferences. Your input serves as vital support for small businesses, enabling personalized ads to reach the right audience.

After answering, a bespoke town square unfolds, crafted to your liking. Main Street, optimized for every device and bandwidth, invites you to meander or engage with businesses in the digital environment.

Meta Main Street onboarding quiz on a phone, designed by Triptych

Summer fountain plaza in the 3D Meta Main Street town Triptych built

The town square on mobile, set against the full summer scene.

Meta Main Street loading screen customizing the experience to your preferences, by Triptych

Welcome to your personalized Main Street intro on mobile, designed by Triptych for Meta

Night street scene with a floating Facebook ad card, from Triptych's Meta Main Street

Meta Main Street business story told by owner Annette Njau, a screen designed by Triptych

The mobile journey, from the opening questions to the customized street.

Meta Main Street in motion.

The Direction

Silicon Valley meets Mayberry

Our Meta Main Street is interactive but also exceptionally cozy. We planned, sketched, and debated to encapsulate the fusion of the tech world and a timeless human environment within a 3D experience. In the end, we believe we nailed it. Though not literally (no hard hats, remember?).

Painted overhead plans of the Meta Main Street town blocks, from Triptych's concept phase

Where it started, loose sketches of the street and its storefronts.

Pencil sketch of a phone framing a Main Street plaza, Triptych's AR path concept for Meta

Four storyboard sketches of Meta Main Street ads and quiz screens, drawn by Triptych

Building studies, working out the timeless small-town character.

The Environment

Same block, different feel

We designed Main Street to be dynamic, evolving with the ebb and flow of time and seasons. That transformation involved intricate overhead street layouts and diverse small-town studies, so every detail adapts to the moment while keeping a recognizable charm.

Three isometric Main Street blocks in autumn, summer, and winter, built by Triptych for Meta

Overhead layouts, the same block planned for many moods.

Main Street scene shifting from autumn to snowy winter, from Triptych's 3D world for Meta

The Scale

Load it over and over again

To keep Main Street fresh, we built a matrix of unique visual outcomes, generated from each user's answers to the preference questions. The 3D and front-end teams produced a range of color palettes, each tied to a user profile, then applied them procedurally to recolor the geometry, so every visit feels personal.