Wind River Built

Rendering craft and luxury

Project: Interactive map
Client: Wind River Built
Role: Strategy, design, 3D, UI/UX, development
Results: Successful launch of new map along with a new manufacturing facility.

the prompt

Mapping possibilities

Wind River Built, a modular home builder, wanted to create an interactive map to showcase the different types of communities and developments they can build for various clients including developers, architects, realtors, and designers. The goal was to draw in prospective audiences, inspire them with a vision of what's possible, and motivate them to start the process with Wind River Built.

Triptych was brought on to build a high-fidelity 3D interactive map experience for the Wind River website, allowing visitors to visualize the breadth of the company's capabilities.

Wind River Built 3D map of a river valley with interactive markers, created by Triptych

The primary 3D map, a sweeping landscape dotted with interactive markers for each development type.

Wind River Built tiny homes scene in the interactive map, designed by Triptych

The Pingora tiny home detail card with specs and price, from Triptych's Wind River Built map

Single family community site plan around a pond, from Triptych's Wind River Built map

the CHALLENGE

Navigating tricky terrain

The Triptych team faced some technical challenges in bringing Wind River Built's interactive map vision to life. Developing highly detailed 3D community models and implementing smooth zooming between map layers required complex engineering. Capturing the full scope of their work in a realistic, accurate way was also crucial. On the design side, creating intuitive interactive markers that clearly communicated granular area details posed difficulties.

Bringing this highly visual map to life required solving complex visual and technical challenges and lots of iteration. Crafting information hierarchies for intuitive navigation between map layers posed difficulties as the interface needed to provide just enough detail without overwhelming users. Optimizing performance was crucial to maintain snappy response times when panning and zooming across map areas. The team worked diligently to strike the ideal balance between visual polish and speed. Despite the hurdles, Triptych's careful planning and rigorous execution ultimately enabled a compelling, seamless user experience that brought Wind River Built's vision to digital reality.

Topo lines, sketches, a clay terrain model, and a layout diagram from Triptych's Wind River Built process

Early colored block model of a waterfront community, from Triptych's Wind River Built process

Process artifacts, from topographic studies and layout sketches to a physical terrain model and an early 3D blockout.

Grayscale 3D blockout of a hillside development for Wind River Built, made by Triptych

Creating the Wind River Built interactive map required significant design iteration. We explored numerous options for site layout, 3D textures, lighting, camera angles, UI elements, microinteractions, and more. Our team worked closely with the client to refine assets and navigation through multiple rounds of review and feedback.

Early painted terrain exploration for the Wind River Built map, by Triptych

Early map exploration with white massing models by a river, from Triptych's Wind River Built work

Design exploration across layout, textures, lighting, and UI.

the SOLUTION

Like coming home

Triptych created a visually stunning primary map for the Wind River site, featuring a sweeping landscape showcasing the variety of structure types Wind River builds. The interactive map points serve multiple purposes, allowing users to drill down to explore specific neighborhoods comprised of several building types, link to site plan diagrams, and enter immersive 3D photodome environments to view house models up close.

The map includes multiple zoom levels and segments for each development type Wind River specializes in. Intuitive navigation allows users to easily jump between segments or back to the main map.

Through compelling visuals and multifunctional interactivity, the map brings Wind River's capabilities to life. Prospects can clearly envision the potential and are empowered to start a conversation. This innovative digital experience successfully achieves Wind River's goals for the project.

Hand-painted dirt and rock material sphere, a Wind River Built map texture by Triptych

Hand-painted river rock material sphere for Triptych's Wind River Built map

Hand-painted stone material sphere from Triptych's Wind River Built texture studies

Hand-painted material studies for the map, from dirt to river rock and stone.

Wind River Built map landscape shifting across seasons, rendered by Triptych

The map landscape rendered across changing seasons.

Aerial render of a single home site in the woods, from Triptych's Wind River Built map

Aerial render of a Wind River Built townhome development, created by Triptych

Aerial render of a modular home community around a courtyard, by Triptych for Wind River Built

Aerial render of a lakeside Wind River Built neighborhood, created by Triptych

Aerial site plan renders of the different community types Wind River builds.

Rows of 3D modular and tiny home models Triptych built for Wind River Built

Wind River Built tiny homes map scene on a laptop, designed and built by Triptych

“... We couldn't have asked for a better partnership and are forever grateful for the creativity, adaptability, and patience of their entire team. We give a wholehearted recommendation and look forward to an ongoing partnership with the Triptych team.”

Dea Lisica, VP of Brand & Design

Roadtrip.com

The American Roadtrip

Why Not?

A conversation is free, let’s chat to see if we’re a fit.

Schedule Call

Next Project

Brightview Capital