Father and son fixing a bike together, brand photography from Triptych's Brightview Capital rebrand

Brightview Capital

A Brighter Future

Project
Corporate Rebrand
Client
Brightview Capital
Role
Brand Development, Design
Results
Successful rebrand and launch for regional wealth management firm
Brightview Capital sunburst logo reversed in white on navy, from Triptych's rebrand

the Assignment

Rebrand & Upgrade

When Sterner Financial approached us with the vision of evolving into Brightview Capital, their goal was clear: create a brand that better reflects their long-term, relationship-driven approach and the unique team structure that sets them apart in the financial advisory space. Focused on families and future-focused planning, Brightview Capital needed a name and identity that could grow with them, positioning them as a standout firm in the Chattanooga and Nashville markets. Our task was to develop a cohesive brand strategy, visual identity, and launch plan that honored their roots while establishing a compelling new presence.

The navy sunburst mark Triptych designed as the core of the Brightview Capital identityBrightview Capital logo applied to frosted office glass, part of Triptych's rebrand
The sunburst mark, and the full logo applied to frosted office glass.
Dark acrylic Brightview Capital office sign on a glass wall, designed by TriptychRepeating sunburst pattern in navy on white, a Brightview Capital brand texture by Triptych
The logo on a dark acrylic office sign, and across brand collateral.
Brightview Capital embroidered polo, business card, and mug from Triptych's brand collateral
Branded collateral, an embroidered polo, business cards, and a mug.
Diagonal sunburst pattern study for Brightview Capital stationery, created by TriptychNavy Brightview Capital billboard against a blue sky, showing Triptych's new logo in use
Stationery studies beside the new logo on an outdoor billboard.
Portrait of Beth Palmer of Brightview Capital, who shared her experience working with Triptych
“We couldn’t have been happier with our experience. We knew our project was small and simple compared to the complex and intricate development work they do, but they still made us feel like a top client! Truly grateful that we chose to work with Triptych and would recommend them to anyone!”
Beth Palmer, Director of Marketing and Communications

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