How Much Does a Website Cost in 2026?

These are our published ranges, matched to the tiers in the calculator above. The low end of each band is the base build with light modifiers. The high end is the same tier fully loaded: a CMS, content help, premium polish.

Reading the bands from the top. A one-pager buys concentration: everything the visitor needs on one scroll, with the budget going into design and motion rather than information architecture, and at $3,000 it is the entry to working with us. A microsite is a campaign in web form, built to a launch date and often retired after it, which is why its price carries a lifespan fee and an optional $2,000 launch premium instead of a CMS line. The AI-guided microsite is the third door, and it gets its own section below.

The ten-template band is where most small business websites live. At the low end that is a clean static build your developer updates. At the high end it carries a CMS your team publishes through and some help moving content in. The 20 to 50 band is a marketing operation: more templates, more content structure, and almost always a CMS, which is why its range is wide. Past 100 templates the project stops being a website engagement and becomes a migration engagement with a website attached. The build is predictable at that size. The content work is what needs the discovery.

Two retainers sit alongside the project prices. Light support is $3,000 a month for updates and fixes. Heavy support is $10,000 a month and works like a fractional product team. Neither is required.

One definition that changes every conversation: we price multi-page sites by unique templates, not pages. A blog listing and a blog post are two templates, even when there are four hundred posts behind them.

Some teams want a real upgrade and do not have the budget or the bandwidth for the full human process of discovery, design, development, and launch. For them we run the build AI-guided. AI performs the discovery, imports and archives the existing site, structures the new one, sets up the SEO and GEO schematics, drafts copy suggestions, and guides the design. Our engineers steer every step, so the speed comes from the tooling rather than from skipped judgment.

These builds ship on a modern managed stack: Vercel hosting at $20 a month, a Supabase database at $15, and Resend for transactional email and forms at $15. An AI microsite starts at $5,000 up front. From there the site lives on a subscription: $300 a month covers sites up to ten pages with four maintenance hours included, $500 covers up to thirty pages with six hours, and $2,000 covers up to a hundred pages with sixteen.

The traditional process still wins when the site is the brand, when the content needs deep restructuring, or when the design has to carry a launch. The calculator above offers both paths, so the comparison is one selection apart.

Page count sets the base, and then the decisions around it do most of the work. Design origin matters more than people expect. Arriving with finished designs adds about 2 percent for production, sharing partial designs adds 8, and full design from our team adds 15, which buys UX strategy and visual design rather than decoration.

The CMS is the next lever. On a ten-template site, Payload or Craft adds around $5,000, WordPress $5,500, Drupal $6,000, and a fully custom system starts at $18,000. Those adders scale up with template count. Interactivity runs from included, for hovers and transitions, to 60 percent on top for a playable web game, with scroll-driven animation, calculators like this one, and WebGL work in between. That range is where our engineering team spends most of its time.

The quieter lines: integrations add 3 to 10 percent depending on whether it is analytics, a CRM, or a custom API. Accessibility beyond good defaults adds 4 percent for WCAG AA and 12 with a formal audit. Regulated data adds up to 10 percent for HIPAA or PCI work. Tracking is wired at launch when you want it: analytics starts at $100 plus $25 per custom event, Tag Manager and heatmaps run $250 each, and conversion wiring with ad platforms is $1,000. Content is the sleeper. Having us migrate and clean up content on a large site can cost more than the build itself.

A redesign prices like a new build of the same size, and then migration decides the rest. The brand, the content worth keeping, your analytics history, and everything you learned from the old site carry over. The templates, the code, and the plugin stack almost never do, which surprises people who expected a redesign to cost half of new.

The migration line runs from a few hundred dollars, when your team moves the content, to $60,000 at the top end, when we rewrite and restructure everything on an enterprise site. Most redesigns we scope land in the same bands as the table above, with migration as the separator.

One fork in the road decides more than any line item: whether to rebuild outright or move in phases. A full rebuild costs more up front and gets the compounding benefits sooner. A phased redesign, where the highest-traffic templates go first and the long tail follows, spreads the spend across quarters and keeps the site live and earning the whole way through. We scope both paths when the budget is tight, priced from the same tiers, and let the traffic data pick.

The part of a redesign that costs the least and matters the most is redirect mapping. Every URL on the old site needs a destination on the new one, or the rankings you spent years earning leak away in a quarter. We treat the redirect map as a launch deliverable, not an afterthought, and it is one of the first things we check in discovery.

A platform is software that happens to live at a URL: accounts, roles, data, logic, and workflows. The cost lives in the logic rather than the page count, which is why platforms start at $35,000 and get scoped individually instead of priced from a table.

The pattern we see: an operations tool that replaces a spreadsheet, a customer portal in front of an internal system, a product tool like the crate-scanning software we built for a manufacturer. Each one started as a scoping conversation about workflows, not a page list. If AI belongs in the product, that conversation includes model and platform choices, which is its own discipline and the reason we keep a dedicated AI platforms practice.

Scoping a platform is its own short project. We map the workflows, the people in them, and the systems they touch, then price a first release that does the one thing the spreadsheet cannot. That number arrives with a roadmap rather than a page list, because the second release is planned from what real users do with the first.

Platforms also shift the after-launch math. A marketing site can idle happily. A platform has users, and users find edges, so the monthly retainer stops being optional insurance and becomes the product roadmap.

Hosting is the predictable one. Managed WordPress or a platform like WPEngine runs modest monthly money. Managed hosting on DigitalOcean or LiquidWeb sits in the middle. Full cloud on Vercel, AWS, or GCP costs more to set up, which is why the calculator carries it as a 7 percent build adder, and more per month, in exchange for room to grow.

In monthly dollars: managed WordPress hosting commonly runs $30 to $150. A managed cloud droplet with backups sits near $50 to $200. Cloud infrastructure for a busy platform starts around $200 and climbs with traffic and storage. None of these are our fees. They go to the hosting provider, and we set them up so the bill lands where it should.

The surprises are smaller and they accumulate: plugin and license renewals, transactional email, uptime monitoring, the CMS upgrade that arrives with a breaking change. A stable site can run for under $100 a month with no retainer at all. Budget the retainer when the site is load-bearing for revenue, and skip it when it is not.

Every number on this page is Triptych’s own. The bases and modifiers in the calculator are the ones we quote from, distilled from years of shipped work for clients ranging from Chattanooga nonprofits to national brands. Nothing is scraped from industry surveys, and no range is padded for negotiation.

Estimates show as a band of plus or minus 10 percent because that is the honest width of an unscoped project. After a scoping call the band closes into a fixed proposal with phases and dates, and the proposal cites the same tiers this page publishes. We review these numbers when our real costs change, and the stamp under the title is the last time that happened.