NEMRA Lighting
A brighter place to connect
We built NEMRA’s Lighting Division a home of its own, with a dedicated website and member dashboard that connect lighting agents and manufacturers to the division’s work and each other.
- Project
- NEMRA Lighting
- Client
- NEMRA, Lighting Division
- Role
- Strategy, UX / UI design, WordPress and Elementor development
- Scope
- 15 page templates, about 60 custom components, and a member dashboard
The Prompt
More than a page
NEMRA’s Lighting Division supports lighting agents and manufacturers through advocacy, education, and networking. Its place on the parent association’s website was a single page, with limited room to share that work or help members get involved.
We designed and built a standalone site that gives the division room to grow. From the start, we also planned it as a foundation NEMRA could use for its other divisions, with a consistent design and practical tools for the teams managing them.
The Front End
Connected by design
We brought the brand into a system of 15 page templates and about 60 custom components. Shared settings for color, typography, icons, and spacing keep the experience consistent as members move through the site and staff add new content.
Events, news, education, and member spotlights each have a dedicated content type and layouts suited to the information they share. Every page feels part of the same site, with room for different kinds of stories and resources.
Brand Icon System
A familiar visual cue
A coordinated set of line icons gives programs, benefits, and resources a recognizable place in the design. Consistent strokes and the division’s blue and green connect those details across the site, helping members find familiar cues along the way.
The Footer
An invitation with motion
A slowly rotating dotted globe brings a little movement to the close of each page. Paired with an invitation to join, it reflects the division’s national network and gives visitors a clear next step.
The Back End
Built for the people running it
The site needs to work for the people behind the scenes as well as the members using it. We built a connected member experience and staff tools for managing content, accounts, and events. That editing foundation also supports the plan to extend the site to other NEMRA divisions.
A dashboard for both sides
Agents and manufacturers sign in to a connected member dashboard, with views shaped around what each group needs from the division.
Pages that stay connected
Staff manage every page through Elementor and the WordPress Theme Builder, using the templates and components we built. They can publish and update content within the established design system.
The right level of access
Staff can manage member accounts and set permissions for viewing and editing, from public content to tools reserved for members.
One login along the way
miniOrange OAuth single sign-on carries members from the public site into their dashboard with one login.
Keep the calendar moving
From the annual summit to webinars, staff can create, schedule, and promote events while helping members see what’s coming up.
Tools for ongoing care
Staff can manage cookie consent, an accessibility toolbar, search engine optimization, and generative engine optimization tools as part of the site’s everyday upkeep.
Under the Hood
The tools behind it
- Platform
- WordPress with a custom NEMRA Lighting theme, hosted on WP Engine
- Page building
- Elementor Pro and Theme Builder with about 60 custom widgets
- Sign-in
- miniOrange OAuth single sign-on
- Compliance
- Cookie consent and an on-page accessibility toolbar
- Search
- All in One SEO, structured data, and GEO tooling
- Design system
- Theme tokens for color, Poppins and Libre Baskerville type, and the icon set
NEMRA Lighting now has space to share its work, support its members, and build connections across the lighting industry. Behind that public experience, the dashboard and management tools give the division’s team a platform they can keep building on.
No failures in automated testing
