Roadtrip.com
The American Roadtrip
- Project
- Roadtrip.com Strategy and Design
- Client
- Roadtrip.com
- Role
- Strategy, 3D, UX / UI Design, and Front / Back-End Development
- Results
- Robust design system ready for integration into trip itinerary planning system.
the Assignment
Build the Ultimate Road Trip Planner
With a retro vibe...
We were tasked with designing the entire user interface and experience for Roadtrip.com, capturing the spirit of a classic American road trip with a retro-inspired aesthetic. From itinerary building and budgeting to scrapbook-style photo collecting and point-of-interest mapping, we crafted a platform that made both day trips and long-haul adventures easy to plan and enjoy. Balancing creativity with usability, we designed an engaging, intuitive experience that felt as fun and free-spirited as the journey itself.
the challenge
Dad Isn't Stressed This Time!?!
The challenge was to design an interface that captured the nostalgia of a classic cross-country road trip, whether in a wood-paneled station wagon or a shiny Airstream, while integrating modern tools for planning, documenting, and sharing the journey. The experience needed to feel adventurous and nostalgic yet seamlessly functional, allowing users to map routes, catalog memories, and connect with a community of fellow travelers. The goal was to blend vintage charm with intuitive technology, making trip planning as exciting as the open road itself.
“Triptych’s work has been outstanding, they perfectly capture the spirit of the classic American road trip.”
The layout is clean and intuitive, with clear navigation for itinerary building, trip budgeting, and point-of-interest selection. Interactive components like photo sharing, passenger selection, and route customization enhance engagement. This unified style strikes a perfect balance between playful nostalgia and user-friendly practicality, making trip planning seamless and enjoyable.
