Lighting & Automation

Complex products. Clear connections.

We build websites and connected product systems for lighting manufacturers. Help engineers find the right fit, show your products in action, and give sales a useful place to start.

Start a projectSee the work
An isometric 3D model of a factory floor in white, with one machine highlighted in blue and a Universal Lighting alert reading Amada CNC Turret Punch Press at 89% capacity
$2.5M
in new sales from the Universal Lighting site in three months
358%
more Universal Lighting inquiries over the same period
10+
years running PlayCore's install sheet system

Your products solve complex problems. Finding the right one should feel straightforward.

For three lighting manufacturers, we brought product catalogs, interactive experiences and sales tools together to help buyers move from research to a real conversation.

Embedded fixture controlsSensorsSite controllerBMS gatewayHVACCompressed air
  • Embedded fixture controls
  • Sensors
  • Site controller
  • BMS gateway
  • HVAC
  • Compressed air

Selected work

The Universal Lighting Technologies homepage on a laptop, with the headline Upgrade to LED Today

01  ·  Universal Lighting Technologies

Find the right fit

Engineers often arrive with a part number and a problem to solve. We built a four-level catalog with cross-reference search to help them find a match, then put Fast Quote requests on every product page to make the next step easy.

  • A clear path from product family to product, variation and model
  • Interactive 3D scenes show products at work in offices, warehouses and hospitals
  • Leads scored and routed in Salesforce Pardot

The business closed in 2023 and the site is no longer online.

Read the case study

Douglas Lighting Controls Specifications Tool Form: full name, email, company, city, state and project name

Step 1 of 3

Who is asking, and for which project: engineer and architect included.

02  ·  Douglas Lighting Controls

From code to configuration

Choosing a lighting control system starts with the project and its energy code. We turned that process into three guided steps that return the right specifications and give sales the context behind each request.

  • Codes from ASHRAE 90.1 and IECC to California Title 24
  • The team can add new documents without a code change
  • Every lead includes the project, engineer, architect and selected features
The Synapse Wireless homepage on a laptop and a phone, with the headline Invest in Sustainability over a lit warehouse

03  ·  Synapse Wireless

One source, more possibilities

The website and the SimplySnap product needed access to the same content. We connected both to one headless CMS, with gated downloads flowing into Dynamics 365 so the sales team could follow up.

  • An interactive 3D view brings the product together as you scroll
  • CMS sign-in through Azure Active Directory
  • Demo and support requests routed to Freshdesk
The NEMRA Lighting homepage on a laptop and a phone, with a conference audience behind the headline

04  ·  NEMRA Lighting Division

A place to connect

Lighting agents and manufacturers need a useful place to connect, learn and find opportunities. Launched September 29, 2026, the platform brings RepConnect postings, NEMRA University and a member dashboard into one experience.

  • 15 page templates and about 60 custom components
  • iMIS single sign-on sets what each member sees
  • RepConnect reaches more than 680 agents

Read the case study

Beyond lighting

Familiar challenges, different industries

PlayCorePlayground equipment

1 file

bill of materials from CAD

Part numbers Install sheets1 dot ≈ 1,000
  • Export the bill of materials from the CAD design of a playground.
  • The system reads every part on it.

05  ·  PlayCore

Every part, accounted for

An installation crew needs the right instructions for every part on the truck. We built a system that matches a bill of materials to current install sheets and packages them in one file. Now we’re using the same data to build 3D installation guides.

  • Earlier revisions stay available, labeled by letter
  • Maintained for GameTime, BigToys and Play & Park Structures
  • 3D guides load models of 1,400+ parts over a cell connection
Robin KnowsOur own product

Example message

Final notice: your parcel is on hold. Pay the $1.99 fee within 24 hours at pkg-redeliver.example/pay or it will be returned.

1 dot = 1 word

Looks like a scam

06  ·  Robin Knows

A little help goes further

We built Robin Knows to help adults over 50 work through technology questions and spot potential scams. The same approach could help specifiers choose a product or troubleshoot a problem, with answers grounded in a curated knowledge base.

  • Answers from a curated knowledge base
  • Reads photos and screenshots
  • Launched on the App Store and Google Play in August 2024

The app has since been retired from the app stores.

Hardwood lumber
Angled screens from the Lumber Marketplace platform: sales and offers, a load builder, an order detail page and account settings

07  ·  Lumber Marketplace

A new way to trade

Hardwood trading has long depended on phone calls and personal connections. We helped bring that business online, shaping the brand and taking the marketplace from alpha to beta with dedicated tools for buyers and sellers.

  • Strategy, branding, design and development
  • Offers, orders and inventory in one account
  • Launched at the NHLA conference, with national recognition

Read the case study

Capabilities

What we build

Product data

Help people find the right product and the details to back it up.

  • Catalogs with variants and cross-references
  • Imports from ERP, CSV, PIM and CAD files
  • Versioned spec sheets and drawings
  • Parametric search and BOM retrieval

Content management

Give your team a system that fits how they work.

  • Craft CMS, run headless
  • Payload CMS
  • WordPress with Elementor
  • Webflow, Directus and custom platforms

Integrations

Bring your website and the tools behind it into the same conversation.

  • Salesforce Pardot and Dynamics 365
  • Azure AD and iMIS sign-in
  • Freshdesk and warranty portals
  • Amazon S3, CloudFront and Solr

Lead generation

Give the conversation a head start

  1. 01

    Ask

    Make it easy to ask a question or request a quote, right beside the product details and technical documents.

  2. 02

    Route

    Send the request to your marketing automation and CRM, such as Salesforce Pardot or Dynamics 365, so your team can pick it up.

  3. 03

    Follow up

    Give sales the context to have a useful conversation while the buyer is still making a decision.

Portrait of Dr. Wayne Robinson, Director of Marketing and Communications at Creative Discovery Museum
“They dream with you and think outside the box. They see the big picture and share your vision, being the ultimate team players. What great individuals and what a great company to work with.”

Dr. Wayne Robinson

Director of Marketing and Communications, Creative Discovery Museum

Case studies

Recent work

A cleanroom where Mann Welding chromatography columns are made

Mann Welding Co.

A catalog organized the way engineers buy

The MerchButler.AI platform shown across devices

MerchButler.AI

179,677 SKUs synced from five suppliers

The Listerhill Credit Union website shown across devices

Listerhill Credit Union

Enter a rate once and every page agrees

Have a product challenge?Tell us what your customers need to find and what your team needs to make easier.

Let’s talk

Questions, answered.

Do you only work with lighting manufacturers?
No. We work with manufacturers, credit unions, museums and other organizations that need to make complex information useful. Lighting is one of our deepest areas of product catalog experience.
Which CMS do you use?
We start with your content, your data and the people who will manage both. That leads us to platforms like Craft CMS, Payload CMS and WordPress, or a custom framework when the project calls for it.
Can the site connect to our CRM and ERP?
Yes. We build websites as part of the system your business runs on. Our work includes connections to Salesforce Pardot, Microsoft Dynamics 365, Azure Active Directory, iMIS and Freshdesk, along with internal tools that pull from ERP and inventory systems.
How does a project run?
We agree on the scope, responsibilities and budget through a master service agreement and statement of work. From there, we work closely with your team, track progress together and test changes on a staging server before they go live. We plan for WCAG 2.2 Level AA at a minimum and train your team to manage the CMS.

Keep exploring

Discovery & StrategyQuestions into answers, talk into action.DesignUI/UX, 3D, and motion that delights and invites.DevelopmentEngineering that fits the scope of the project.3D & ImmersiveWebGL, splats, and experiences people can steer.CommunicationClear, committed communication at every step.Platforms & AIAI-powered platforms and scalable websites.Corporate AI StrategyDecide where AI belongs before you build it.Museum ExhibitsTouchscreens, AR and games for the gallery floor.ManufacturingProduct data, integrations, and CrateScan.